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EDITOR IN CHIEF

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The kingdom entrepreneur

In 2014, McDonalds wanted to promote their breakfast menu in the Philippines, the country that ranks 5th in the world for the worst traffic and the worst morning commute. Their advertising agency, Leo Burnett Manila, had to come up with a unique and creative promotion on starting the day with the most important meal. Their selling point? Being grateful for the “the gift of today.” Most people start their day in military fashion, waking up to an alarm clock, taking…

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